Online retailer carrying genuine name-brand fragrances, candles, skincare, haircare, and makeup.
Over ten years of partnership, our work on marketing and eCommerce modernization drives customer return rates 15% above the industry average for a retailer that has shipped over 40 million packages.
For more than ten years, we've worked to modernize FragranceNet’s technology stack and refine its processes, particularly in the Purchasing department. This partnership has evolved from a maintenance engagement to an effort that now includes project management, DevOps, QA automation, and full-stack development. We've introduced WPF on .NET Framework 4.8 utilizing the MVVM pattern, “thin” WCF BuyingService clients, Single-Page Application, RESTful architecture, and a micro-frontend for using module federation. We’ve centralized, token-based authentication, containerized deployments, cloud-based hosting, OpenSearch, and end-to-end automation testing. The work we have done for marketing now drives sales that yield customer rates 15% above the industry average.
Established in 1997, FragranceNet has become a trusted eCommerce company and holds an A+ rating from the Better Business Bureau. In a world of deepfakes and knock-offs, all of their 40,000-plus products showcased throughout FragranceNet.com are 100% original brand names. The company's product line includes fragrances, skincare, makeup, haircare, scented candles, and aromatherapy products. Their diversity of products, free shipping on minimum orders, and discount prices on genuine items—combined with their continued investment in technology improvements for customers, buyers, and fulfillment centers—have given them a strong positioning in the online retail space.
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