First Factory COO Talks Culture and Empathy on the Nflections Podcast

Don Gregori, COO of First Factory, joins Linda Coughlin on Nflections to talk about going from client to COO and scaling culture through empathy.

September 29, 2026

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From Client to COO

Don Gregori, COO of First Factory, joined host Linda Coughlin on the Nflections podcast to talk about his path from longtime First Factory client to running its operations, and what it took to grow the company from about 30 people to more than 220 without losing the culture that made it work.

Don explains why he turns the usual org chart upside down: employees first, then clients, then the company, and himself last. "We manage people, we don't manage business," he says. He also talks about leading with vulnerability, learning from his own security team during First Factory's SOC 2 work, and the shift from trying to prove his value to building it, a theme that runs through his book, The Emergent Leader.

Don Gregori is the Chief Operating Officer of First Factory, a multinational software solutions provider based in New York with nearshore operations in Costa Rica. A certified AI Business Leader, Don brings over 25 years of experience helping businesses from startups to Fortune 500 companies navigate product development, digital transformation, and AI adoption. He is a contributing author to The AI Journal and the author of The Emergent Leader, releasing June 16, 2026.