Expect More.
Built the DA Apollo media buying platform from the ground up using a modern cloud-native stack, empowering a data-driven TV agency to plan, optimize, and attribute campaigns at scale.
Our team delivered comprehensive design and development services for Direct Avenue, focusing on two major initiatives: building a Media Buying System and the DA Apollo platform from the ground up. Our UX/UI designer employed Figma, Adobe Creative Suite, and Material UI Library while conducting extensive user interviews and research to identify pain points, define content structure, and establish module requirements. For the DA Apollo platform, we utilized a modern, scalable technology stack including React, NestJS, MySQL, Material UI, Prisma, AWS, and GraphQL. Our technical approach leveraged AWS cloud services, implemented robust data models, and established CI/CD pipelines for automated deployment workflows. Throughout both projects, our team led cross-functional collaboration, provided ongoing technical support, and maintained code quality through thorough review processes. We also established comprehensive quality assurance procedures to ensure platform reliability and performance across all deliverables.



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