When Bellator was owned by Viacom, the team at First Factory was brought in to build a custom CMS, website, and mobile app from scratch. The idea was to be fully independent of the Viacom media company assets in order to offer high customization, live streaming of events with geo-fencing, fighter and user profiles, fight picks and gamification, and more. Our design team was brought in prior to development to help define brand positioning, user experience, and target goals. The nearly year-long initial project yielded outstanding results, bringing in new demographics and helping to differentiate the brand.