First Factory COO Discusses Remote Culture

First Factory COO Don Gregori joins The New Talent Playbook to discuss how to scale a company across locations without losing the culture, clarity, and trust that make it work

Don Gregori

September 14, 2026

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The Remote Culture Playbook

Don Gregori, COO of First Factory, sits down with Rob Levin for a conversation about what it really takes to scale a company across locations without losing the culture, clarity, and trust that make it work. They dig into the operational side of growth, why people still drive every outcome, how leaders can build systems that stay sustainable, and what it means to keep adapting in an AI-shaped world.

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Don Gregori

COO

Don Gregori is the Chief Operating Officer of First Factory, a multinational software solutions provider based in New York with nearshore operations in Costa Rica. A certified AI Business Leader, Don brings over 25 years of experience helping businesses from startups to Fortune 500 companies navigate product development, digital transformation, and AI adoption. He is a contributing author to The AI Journal and the author of The Emergent Leader, releasing June 16, 2026.

Table of contents

The Remote Culture Playbook

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