First Factory COO Talks AI Fluency on AITV

Transformative software solutions aren't about rebuilding your team. First Factory's nearshore talent delivers long-term value and a true partnership.

June 15, 2026

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Don Gregori, COO of First Factory, appeared on AITV to discuss AI fluency and why he believes the future of work depends as much on people as on technology.

The conversation looks at how organizations can build genuine AI capability without losing sight of the human side of the business.

Don Gregori is the Chief Operating Officer of First Factory, a multinational software solutions provider based in New York with nearshore operations in Costa Rica. A certified AI Business Leader, Don brings over 25 years of experience helping businesses from startups to Fortune 500 companies navigate product development, digital transformation, and AI adoption. He is a contributing author to The AI Journal and the author of The Emergent Leader, releasing June 16, 2026.