How to Write a Good AI Prompt for Content Creation

As defined by five generative AI platforms themselves

We previously provided a quick take on five of the most popular AI Platforms in our article Generative AI Tools Selection. Scratching beneath the surface, we compare how those five platforms suggest optimizing our prompts to generate the most accurate and appropriate content. The five popular AI platforms that we are taking a look at are as follows:

ChatGPT
Claude AI
Copy.ai
Google Gemini
Jasper

Here’s what they each generated when we provided them with the following request: In 300 words or less, please provide brief instructions on how to write a good AI prompt for content creation using Copy AI. Please format the output in a paragraph, not a list.

ChatGPT’s Prompt Tips

To write a good AI prompt for content creation using ChatGPT, start with a clear and specific request that outlines the desired format, tone, and purpose. Provide enough context to guide the AI, such as the target audience, key points to include, or a particular style you want to emulate. If the content requires a certain structure, specify sections or elements you expect, like an introduction, examples, or a call to action. Using concise, direct language helps avoid ambiguity and improves response accuracy. For creative tasks, setting constraints—such as word limits, themes, or stylistic guidelines—can enhance relevance. If refining a response, give feedback on what to improve or adjust. Testing different phrasing and iterating based on results can also help optimize the prompt for better outcomes.

Claude AI’s Prompt Tips

When crafting an effective AI prompt for content creation with Claude, begin with clear context about your topic, audience, and purpose. Specify the desired format (blog post, email, etc.) and tone (professional, conversational, etc.) to guide Claude’s response style. Include key points you want covered and any specific requirements like word count or structure. Use explicit instructions with action verbs like “write,” “create,” or “develop” to clearly communicate what you want. Consider providing examples of content you like to help Claude understand your preferences. Be specific about technical details and terminology when necessary, especially for specialized topics. When appropriate, break complex requests into separate questions or steps for better results. Request a specific perspective or angle if that matters to your content. Don’t hesitate to ask for revisions by explaining what you’d like changed. Remember that more detailed prompts typically yield more tailored results, but even simple prompts can work well if they clearly communicate your needs. The most effective prompts balance specificity with room for Claude to apply its capabilities, providing enough guidance without overconstraining the response.

Copy.ai’s Prompt Tips

When crafting a good AI prompt for content creation using Copy AI, it is essential to be clear, specific, and detailed in your instructions. Begin by outlining the main topic or focus of the content you want to generate. Clearly define the tone, style, and target audience you want to reach with the content. Provide any necessary background information, key points, or keywords that should be included in the text. Additionally, specify the desired length of the content and any particular format requirements. Remember to be concise and avoid vague or ambiguous instructions to ensure the AI model produces accurate and relevant content. By following these guidelines and giving the AI platform precise guidance, you can improve the quality and effectiveness of the content generated for your specific needs.

Google Gemini’s Prompt Tips

To write a good AI prompt for content creation using Google Gemini, begin by providing clear and detailed context about your topic, target audience, and the specific purpose of the content. Clearly define the desired format, such as a blog post, social media update, or email, and specify the tone you wish to achieve, whether it’s professional, conversational, or humorous. Include any key points you want covered in the content and any specific requirements, such as word count or a particular structure. Utilize explicit instructions with action verbs like “write,” “create,” or “develop” to ensure Gemini understands your needs. If you have examples of content you like, provide them to help Gemini grasp your preferences. For technical or specialized topics, be specific with details and terminology. For complex requests, break them into separate questions or steps for better results. Request a specific perspective or angle if it’s crucial to your content. Don’t hesitate to ask for revisions by clearly explaining what you want to change. Remember, more detailed prompts typically lead to more tailored results, but even simple prompts can work well if they communicate your needs clearly. The goal is to balance specificity with the flexibility for Gemini to apply its capabilities effectively.

Jasper’s Prompt Tips

To craft an effective AI prompt for content creation using Jasper AI, focus on being clear, specific, and detailed about your needs. Start by stating the purpose of the content—whether it’s an article, social media post, ad copy, or something else. Provide enough context to help Jasper understand the goal, such as the target audience, the desired tone (e.g., professional, conversational, humorous), and any essential information or keywords to include. Be as specific as possible about the format or style, like whether the output should be written in paragraphs, bullet points, or even as a story. For example, instead of saying “write about fitness,” a stronger prompt could be, “Write a friendly and motivational blog introduction for beginners starting a home workout routine, focusing on ease and accessibility.” Specify the desired length or word count to ensure the response fits your needs, such as “Keep it under 300 words.” Clarity is critical—avoid vague or overly general instructions, as this can lead to a less focused outcome. If you want a particular outcome, say so explicitly, like calling for examples, research-backed points, or a specific structure. Lastly, if the result isn’t exactly what you’re looking for, refine your prompt by adjusting details or adding extra context—it’s often a process of fine-tuning to get the best results.

Our Take

In evaluating the prompt creation suggestions, we like Jasper AI’s response. It provides the most detailed and structured instructions, including specific examples that show how to improve a prompt request, options for formatting, and refinement strategies. It focuses on clarity and precision, making it ideal for users who want well-defined outputs. Claude AI comes in second as it balances flexibility with specificity, guiding users to break down complex tasks, use explicit instructions, and provide examples. It emphasizes structure while allowing room for AI creativity. The other platforms provide helpful guidance but with varying levels of depth and refinement strategies.

Takeaway

Keep in mind that these tools are evolving rapidly, and progress in many key areas is accelerating. AI does so much more than text generation and, in other articles, we will cover more ways to leverage and decide on AI tools for coding, image and video generation, and predictive analytics.

For more information about these platforms, see our other article, Generative AI Platform Selection

Should your company need help venturing down the AI path, feel free to contact us at First Factory. Our AI team can help you define project candidates, quickly scale up an initial PoC, and build out your AI capabilities.