A quick take on five of the most popular AI Platforms

There is a flood of AI tools in the marketplace. It is difficult to determine which tools match our needs and offer the greatest consistency and security. Beyond that, platforms serve different purposes—from a focus on broad general knowledge to a more acute focus on marketing and sales needs. Other platforms turn text into images and other types of media. These tools have access to different sources of data and, for best results, we should understand how we can create better prompts for better outcomes.

We’re taking a look at five of the most popular generative AI platforms in the marketplace focused on text generation. Our intention was to evaluate comparable tools for creating short- and long-form text for use cases, such as documents for internal business use, meeting summaries, landing page content, blog articles, and the like. We offer a high-level evaluation of each platform, including a few pros and cons, and we give our take on what they have to offer so that you can decide which to try.

• ChatGPT
• Claude AI
• Copy.ai
• Google Gemini
• Jasper

ChatGPT

Owned by OpenAI, ChatGPT is a conversational AI model designed for natural language interactions. It has leaped to the forefront of the generative AI discussion and provides users with text-based assistance for writing, brainstorming, coding, and more. ChatGPT provides API access and offers both free and paid (ChatGPT Plus) versions, with GPT-4 being the latest model as of this writing. It is marketed as an advanced AI assistant capable of handling natural conversations, coding, and problem-solving with high reasoning ability, making it ideal for both casual and professional use.

• Pros: It is a versatile tool that generates high-quality, coherent text generation. It has strong reasoning capabilities and offers a user-friendly interface.
• Cons: It can occasionally generate factual inaccuracies or hallucinations. Users indicate the persistence of biased information and struggles with complex or nuanced topics.
• Best For: General AI assistance, coding, and reasoning.

Claude AI

Owned by Anthropic, Claude AI is designed and marketed as a safer and more controllable AI assistant. It prioritizes helpful and harmless responses and supports general chat, writing, and knowledge-based queries, with a strong emphasis on ethical AI use. Its more controlled, structured approach to conversations makes it a reliable choice for businesses prioritizing responsible AI use.

• Pros: With a focus on AI Safety and alignment, Claude AI generates detailed, structured responses and has a strong understanding of context. It is less likely to generate harmful or biased content and is solid at multi-turn conversations.
• Cons: Users generally agree that the application can sometimes be more conservative in its responses and lacks the wider integration capabilities of its peers.
• Best For: Structured, ethical AI responses.

Copy.ai

The Copy.ai product is owned by a company of the same name and is a generative AI writing assistant specifically designed for marketing and sales content creation. It helps with copywriting, social media posts, blogs, email content, and product descriptions. It seems to focus heavily on process automation and pre-built templates that help streamline ad copy.

• Pros: It specializes in marketing copy, offers a wide range of templates, and can save time on content creation.
• Cons: Copy.ai may not be as versatile as general-purpose chatbots, and the content it generates may require human editing for accuracy and nuance.
• Best For: Marketing teams and ad copy automation.

Google Gemini

Part of Google’s DeepMind, Gemini is a multimodal AI model designed for text, images, audio, and video processing. It integrates deeply with Google’s ecosystem (Search, Docs, Gmail, etc.) and provides up-to-date web-sourced information. The universal integration into the Google suite of products and the real-time web search strongly position this as an AI assistant.

• Pros: It has strong multimodal capabilities and is deeply integrated with Google services, which expands the benefits for users. Due to its integration with Google Search, it has a significant advantage of real-time access to fresh data.
• Cons: At times, it can be less creative or context-aware than its competitors. Given its focus on the Google ecosystem, Gemini may lag behind other features that are being rapidly deployed by other platforms.
• Best For: Real-time web access, multimodal AI, and exceptional summaries.

Jasper

Jasper is the flagship product of Jasper AI, a writing assistant tailored for businesses, particularly in marketing and branding. It offers AI-driven content creation, text summarization, brand voice customization, and language translation. It also offers integrations with SEO and marketing tools.

• Pros: It provides niche tools for brand-focused and marketing content, including brand voice customization. It is helpful for long-form content and integrates with SEO and CRM platforms. Its team collaboration features are also a highlight.
• Cons: Users report that it is currently expensive compared to general AI models and lacks human oversight for high-quality output.
• Best For: Businesses focusing on branding and SEO.

Quick Take

Each of these AI tools is gaining traction for good reason. With the proliferation of AI, it may be hard for businesses to decide where AI can make a positive impact in their organization, how to start with low-risk POCs to prove the abilities and efficacy of the AI tools, and how to select which AI platform(s) should be utilized for their discrete needs. Each of these tools has its own set of compelling features and potential drawbacks, and interacting with each takes a nuanced understanding of how to best interact with it to get the quality output we need. To help better understand how these tools may be best used, below is a comparison table for a clear view:

Takeaway

Keep in mind that these tools are evolving rapidly, and progress in many key areas is accelerating. AI does so much more than text generation, and in other articles, we will cover more ways to leverage and decide on AI tools for coding, image and video generation, and predictive analytics.

For more information about these platforms, see our other article, How to Write a Good AI Prompt for Content Creation

 

Should your company need help venturing down the AI path, feel free to contact us at First Factory. Our AI team can help you define project candidates, quickly scale up an initial POC, and build out your AI capabilities.